This Summer Might Not Behave
- Thrive and AI
- 15 hours ago
- 2 min read
So Create a Better One
This summer might not behave like the last one. Not because people don’t want to travel. But because energy, cost, and global uncertainty are quietly reshaping decisions.
And when patterns shift… small businesses feel it first.
So the question isn’t: Will business be up or down?
It’s: Will behavior be different?
Because if behavior changes, your strategy has to change with it.
What if more people stay closer to home?
Hair salons usually expect a dip in summer. Regulars go away. Schedules loosen.
But what if fewer people leave this year?
Instead of planning for slower weeks… you might be sitting on unexpected opportunity.
Think:
Midweek “locals-only” refresh specials
Bring-a-friend incentives
Light, fun, low-commitment services people can say yes to easily
Not heavy promotions. Just reasons to come in and enjoy.
What if tourism becomes more selective?
Restaurants and retail often depend on volume. But if travel becomes more intentional, and more cost-conscious, then volume may drop, but expectation rises.
That changes the game.
Think:
Simple, creative prix-fixe or bundled offers
“Local favorite” menus or curated experiences
Partnerships with hotels, Airbnb hosts, and local chambers
If fewer people come through… make it easier for them to choose you.
What if people want connection more than consumption?
Studios (dance, yoga, fitness) often see attendance fluctuate in summer.
But if people are around more… they may be looking for something different.
Not just classes. Experiences.
Think:
Pop-up outdoor sessions
Short-format workshops
Community nights, themed events, or bring-a-guest evenings
Give people a reason to show up that isn’t routine.
What if your best customers are already here?
We spend a lot of time chasing new traffic. But in a summer like this, your biggest opportunity might be the people who already know you.
Have you reminded them you’re here?
Think:
A simple email or mailed card
A “we appreciate you” event or offer
Early access to something new or limited
Not a promotion. A gesture.
The pattern to watch
This isn’t about fear. It’s about awareness.
When external pressures rise like cost, energy, uncertainty, people don’t stop spending.
They just become more intentional.
And businesses that recognize that shift early…don’t just survive the season.
They redefine it.
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